2021 Duck Soup Brand Strategy Our challenge was to help elevate MANN, Australia’s fastest growing demolition company, into a nationally recognised household name. The first step was to refresh their digital identity and create a brand and social strategy to reposition them in the market as they continue to grow. From here we rolled out the new look and feel across all digital and print touch points. A masculine and structured design for a niche audience. We development MANN’s branding to bring it into the corporate sphere, without loosing touch with their roots. Made up of clean lines and bold type, along with simple, clever design – suitable for their vast array of mediums. We developed a strategy that frames MANN as an industry leader. With an emphasis on designed, shareable, educational content to build upon their brand recognition and social footprint. We went beyond just the design assisting MANN with copywriting and structuring their website and presentation documents. It was imperative that all touch-points were updated with the new modern and cohesive designs. YEAR
TEAM
East End Design DELIVERABLES
Branding & Logo Redesign
Brand Guidelines
Social Media Refresh
Social Media Strategy
Website
Design & Build
Tender Document Design Becoming an industry leader.
Beyond the logo.
A social strategy
to rise above.
Designed for print and digital.
From boots to boardroom
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