2021 Logo redesign Hair icon Sharon Blain approached us to create the branding collateral for her new innovative hair tool that pumps air into your hair from the roots, creating unparalleled lift. Working closely with her team we designed the overall look and feel, logo, branding and style guide, to be rolled out across both digital and print media. We created a look and feel that draws upon The Crafts key clientele – women. We played with soft, feminine colours, balanced with elegant modern lines, that together create a beautiful brand identity. From packaging to apparel, we ensured that the brand delivered a consistent experience across all merchandise and materials. Year.
Deliverables.
Branding
Style guide A lift like never before.
A feminine and soft touch to a revolutionary
hair tool. Beyond the logo.
Creating a
distinctive
design language.
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