Video Content: Art Direction
Sam King McCarthy
Total creative and technical control.
We were tasked to create a social strategy to launch Open Lab – Melbourne’s first self-service photo lab. Setting up their social media channels, we designed and developed a suite of social media templates based on the aforementioned comprehensive strategy.
Urban and youthful inner
city inspired design.
Starting from scratch we designed Open Lab’s social media and content to draw upon it’s film photography roots. Using lens flares, a retro inspired colour palette and nostalgic flare, we launched this analogue brand into the digital space.