Logo Redesign
Brand Guidelines


Duck Soup

A lift like never before.

Hair icon Sharon Blain approached us to create the branding collateral for her new innovative hair tool that pumps air into your hair from the roots, creating unparalleled lift. Working closely with her team we designed the overall look and feel, logo, branding and style guide, to be rolled out across both digital and print media.

A feminine and soft touch
to a revolutionary hair tool.

We created a look and feel that draws upon The Crafts key clientele – women. We played with soft, feminine colours, balanced with elegant modern lines, that together create a beautiful brand identity.

Logo redesign

Packaging design

Beyond the logo.

Creating a distinctive
design language.

From packaging to apparel, we ensured that the brand delivered a consistent experience across all merchandise and materials.

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